Targeting criminals, not crimes: The kingpin strategy works

Earlier this month, the Mexican navy announced the death of Heriberto Lazcano, the leader of Mexico’s violent Zetas drug cartel, during a firefight with the marines. The slaying was hailed as a significant victory for the government of President Felipe Calderón, which has made the elimination of top cartel leaders a priority in its fight against organized crime. But will a strategy to target drug kingpins pay off in the long-term? Baker Institute fellows weigh the pros and cons of the approach in a five-day installment of the Baker Institute Viewpoints series. Nonresident drug fellow Gary Hale leads off with a backgrounder on the kingpin strategy and an assessment of its value:

The kingpin strategy is a 20-year-old targeting methodology developed by the Drug Enforcement Administration (DEA) in 1992 to target the command-and-control elements of major drug trafficking organizations. The strategy initially targeted cocaine trafficking organizations operating out of Medellin and Cali, Colombia, with most of the focus placed on the Cali cartel. As the strategy evolved and resulted in important gains, it was adopted as a model by Colombia and Mexico, with some variations. Components of the kingpin strategy model are still in use today, though it has been further refined and currently operates under the larger U.S. Strategy to Combat Transnational Organized Crime as a means by which to disrupt and dismantle any groups that would bring harm to U.S. national security.

The original kingpin strategy was developed after reviewing the drug trafficking business cycle, which included certain successive critical nodes of activity, namely production, transportation, distribution and recapitalization of the enterprise —  a process similar to any other commercial enterprise, such as a manufacturer of toys or furniture. In the case of drug trafficking organizations, the DEA reasoned that it was futile to attack the cartel’s business activities per se, and that the common thread among all of the critical nodes was the command-and-control elements that provided the leadership, authority, management and direction for those activities. It was decided that better success could be achieved by focusing on the people committing the crimes, and not the crimes themselves, especially given that many transnational criminal organizations are involved in multiple criminal activities around the world.

In the 1990s, the Medellín and Cali cartels dominated the cocaine business from the “source to the street” but by the end of the decade, both cartels were eliminated by the Colombian government. Several proof of concepts emerged from the binational campaign waged against those cartels. The best practices passed on by the United States to the Colombians, in the form of the kingpin strategy, were essential to the dissolution of the cartels. The Colombian application of the strategy focused on the destruction of the cartels — not for the purpose of stopping drug exports but rather, for the purpose of self-preservation, since the cartels were intent on destroying the government. The Colombian government chose to employ their own version of the kingpin strategy to destroy the cartels — a strategy that hinged on locating, capturing and incapacitating the kingpins and key lieutenants, while vigorously attacking the vulnerabilities of their organizations, including disrupting their cash flow and sources of supply.

In the case of Mexico, President Felipe Calderón similarly describes his kingpin strategy as government efforts to arrest of key drug cartel leadership figures. The most common criticism Mexico’s kingpin strategy argues against the removal of command-and-control elements to debilitate an organization. Critics assert that arresting or killing cartel chieftains leaves a leadership void, fracturing the cartels and causing violence to increase in the areas of Mexico where the arrests took place. However, Calderón argues that removing kingpins does not increase the violence in states that are already among the most dangerous in Mexico.

The kingpin strategy has been proven effective in Mexico, when considered in the context of the Zetas’ evolution. When originally created, the Mexican Zetas began as the internal enforcement arm of the larger Gulf cartel. After splitting from the Gulf cartel in 2010, its leader, Heriberto Lazcano, greatly expanded the scope of Zeta criminal activities. Targeting the Zetas’ involvement in any one of of its expanded range of crimes — including drug trafficking, kidnapping, murder, extortion, liquor sales, prostitution, pirated DVD and CD sales, petroleum theft, corruption of politicians as well as “traditional organized criminal” activities — would have been much more difficult than targeting key leadership figures like Lazcano under the kingpin strategy.

By targeting criminals, not crimes, kingpin strategies and similar models have merit and have proved to be successful if applied properly against command, communications and control elements of the business cycle of transnational criminal organizations. When coupled with rule-of-law reforms and other law enforcement and intelligence institution building efforts, governments have a better chance of successfully confronting the criminality that affects national and regional security issues.


Gary J. Hale is the nonresident fellow in drug policy at the Baker Institute. From 2000 to 2010, he was chief of intelligence in the Houston Field Division of the Drug Enforcement Administration. From 1990 to 1997, Hale had various assignments in Washington, D.C., including serving as chief of the Heroin Investigations Support Unit, chief of the Dangerous Drugs Intelligence Unit and liaison to the National Security Agency. During this period, he also served a tour of duty at the U.S. Embassy in Bogotá, Colombia. From 1997 to 1998, Hale was assigned as the DEA intelligence chief at the U.S. Embassy in Mexico City.