Amory B. Lovins is the co-founder, chairman and chief scientist of Rocky Mountain Institute. In 2009, Time magazine named him one of the world’s 100 most influential people, and Foreign Policy listed him in its “Top 100 Global Thinkers” list.
In his new book “Reinventing Fire,” Lovins offers a vision to revitalize business models, maneuver around Washington gridlock and win the clean-energy race. Lovins makes the case that the long-awaited energy tipping point — where alternative energies perform better than oil and coal, and compete purely on cost — is no longer decades in the future. Grounded in 30 years of practical experience, this groundbreaking, peer-reviewed analysis integrates market-based solutions across transportation, buildings, industry and electricity.
View the video of his April 17, 2012, Baker Institute Energy Forum lecture, “Reinventing Fire: The Business-led Transition Beyond Oil and Coal,” below.